Micro Kickboard
Scooters For Kids and Adults.
Micro Kickboard, the U.S. partner of Swiss company Micro-Mobility, approached Craft & Root to refine their brand personas and optimize marketing content. Craft & Root updated their visual identity, including photographic styling, typography, color palette, and graphic elements like animations.
With this renewed brand identity, Craft & Root collaborated on an ongoing basis, focusing on best practices for conversion across platforms. This included creating content for email marketing, website banners, blog posts, Google Ads, Facebook and Instagram ads, and organic social media, as well as providing copywriting for blogs, email marketing, and web pages.
Work done as a Graphic Designer at Craft & Root
Contribution: Web Design, Animation, Social Media Assets
Client: Micro Kickboard
Art Director: Ariel Taub
Project Manager: Ella Batten
Designer: Chingya Weng, Paula Matczak
Motion: Chingya Weng