Intelligentsia Coffee
An American Coffee Roasting Company and Retailer.
Intelligentsia, a specialty coffee pioneer from Chicago, sought Craft & Root's expertise to create consistent, high-quality content for their digital marketing campaigns. Craft & Root art directed and produced photography with Lindsey Swedick and designed advertisements, social posts, and newsletters. The work also included illustration, animation, branded swag, and POS materials.
Work done as a Graphic Designer at Craft & Root
Contribution: Illustration, Packaging, Animation, Digital Media Assets, Social Media Assets, Branded swag.
Intelligentsia approached us with a collection of illustration assets, seeking our expertise to adapt them for various project needs. I thoroughly examined and expanded upon the existing illustrations, creating additional assets for social media posts, Instagram stickers, campaign visuals, packaging design, and branded merchandise. This effort ensured that each design element conveyed a human touch, enhancing the overall appeal and cohesiveness of Intelligentsias visual identity across different platforms.
Client: Intelligentsia
Art Director: Ariel Taub
Project Manager: Ella Batten
Designer: Chingya Weng, Lillian Parry
Illustrator: Chingya Weng
Motion: Chingya Weng